Memberships let your biggest fans support you every month, in return for perks you choose. For creators, it’s the most reliable kind of income, because it doesn’t depend on one viral post.
For fans: how it works
- Tap Subscribe on any of a creator’s videos to see their membership price and perks.
- Pay monthly by card, securely through Stripe.
- The creator keeps 85% of your membership.
- Cancel anytime. You keep your perks until the end of the month you’ve paid for.
For creators: setting it up
- Set up payouts through Stripe, so membership payments can reach your bank.
- Choose your monthly price.
- List up to six perks so fans know exactly what they get.
- Switch your membership on, and tell your audience.
Perk ideas that work
- Early access: members see new recipes and videos a few days early.
- Members-only recipes or a monthly exclusive.
- Behind the scenes: recipe testing, failures and kitchen tours.
- Requests: members vote on what you cook next.
- Shout-outs in your videos.
- A free cookbook once a year.
Only promise what you can deliver every month. A few perks you keep up are worth more than a long list you don’t.
Pricing it
Keep the price low enough that a fan says yes without thinking too hard, and make the perks clearly worth it. You can change your price and perks later as your audience grows.
Keep members happy
- Post regularly, and make members feel noticed.
- Thank new members, and ask what they’d like to see.
- Remind your free followers what members get, without being pushy.
Memberships work best alongside your other income — see every way creators earn on CulinaryFlow.